What is the history of General Mills?
General Mills was incorporated in 1928, but its origins go back to 1866, when Cadwallader Washburn opened the first flour mill in Minneapolis, Minnesota. His business, originally called the Minneapolis Milling Company, competed with local miller C.A. Pillsbury.
What was the original name for General Mills?
Minneapolis, Minnesota, United States
General Mills/Place founded
How long has General Mills been around?
93 years (June 20, 1928)
General Mills/Age
What is General Mills most known for?
General Mills is a consumer food powerhouse whose products include cereals, soups, pizzas, desserts, and pet food. The company distributes its products through membership stores, such as Sam’s Club, and food-service distributors.
Who was General Mills founded by?
General Mills
| Type | Public |
|---|---|
| Founded | June 20, 1866 Minneapolis, Minnesota, U.S. |
| Founders | Cadwallader C. Washburn John Crosby James Ford Bell |
| Headquarters | Golden Valley, Minnesota , United States |
| Area served | Worldwide |
Where did General Mills start?
Did General Mills invent the black box?
But General Mills’ achievements over the decades span well beyond breakfast cereal and snacks. The company is credited with inventing the Nerf ball and the “black box,” creating the first radio jingle and developing what is considered the industry’s best available food safety system.
Who started General Mills?
James Ford Bell
General Mills/Founders
How was General Mills formed?
Founding. General Mills itself was created in June 1928 when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In 1928, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas.
Who created the General Mills logo?
1963 – The “Big G” That “G” became the centerpiece of cereal print advertising and commercials, reminding people that “The Big G stands for goodness.” At the time, Edwin Rawlings was president of General Mills. He wanted something just as simple as the “Big G” for a new company logo.
Who started General Mills cereal?
Cadwallader C. Washburn
General Mills
| Type | Public |
|---|---|
| Founders | Cadwallader C. Washburn John Crosby James Ford Bell |
| Headquarters | Golden Valley, Minnesota , United States |
| Area served | Worldwide |
| Key people | Jeffrey Harmening (Chairman) and (CEO) |
Why was General Mills founded?
Minneapolis based General Mills, one of the world’s largest food companies, traces its beginnings to Cadwallader C. Washburn who, in 1865, formed the Minneapolis Milling Company in order to lease power rights to mill operators. Ten years later, Washburn built his first flour mill near the falls of St. Anthony.
