What is a focus group discussion PDF?


What is a focus group discussion PDF?

Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. The method aims to obtain data from a purposely selected group of individuals rather than from a statistically representative sample of a broader population.

What is a focused group discussion?

A focus group discussion involves gathering people from similar. backgrounds or experiences together to discuss a specific topic of. interest. It is a form of qualitative research where questions are. asked about their perceptions attitudes, beliefs, opinion or ideas.

How do I create a focus group discussion guide?

There should be three types of questions in a focus group discussion:

  1. Probe questions: these introduce participants to the discussion topic and make them feel more comfortable sharing their opinion with the group.
  2. Follow-up questions: delve further into the discussion topic and the participants’ opinions.

What is a good sample size for focus groups?

More questions, fewer people. The ideal size of a focus group is usually between five and eight participants. If the topic is of minor concern to participants, and if they have little experience with the topic, then a group size of 10 could be productive.

How long should focus groups last?

about 60 to 90 minutes

Is one focus group enough?

The authors conclude that when averaging the sequential and randomized order of focus groups, two to three focus groups are sufficient to capture 80% of themes, including the most prevalent themes, and three to six groups for 90% of themes in a homogenous study population using a semi-structured discussion guide (Guest …

How do you select participants in a focus group?

The common (and simplest) method for selecting participants for focus groups is called “purposive” or “convenience” sampling. This means that you select those members of the community who you think will provide you with the best information. It need not be a random selection; indeed, a random sample may be foolish.

What are focus groups useful for?

Focus Groups are generally used to gather people’s opinions, ideas, and beliefs on a certain topic or product. Focus groups are particularly useful when there are power differences between the participants and decision-makers or professionals.

What are the advantages of focus groups to collect data?

Focus group advantages

  • A window into customers’ heads.
  • Focus group discussions lead to valuable output.
  • Organizations can see the research ‘in action’
  • Data is gathered quickly.
  • Some voices are louder than others.
  • May not be representative of entire target market.
  • For sensitive topics, it can be hard to get honest insights.

What is the focus group method?

A focus group is a research technique used to collect data through group interaction. The group comprises a small number of carefully selected people who discuss a given topic. Focus groups are used to identify and explore how people think and behave, and they throw light on why, what and how questions.

What is two way focus group?

Two-Way. One group watches another group answer the questions posed by the moderator. By listening to what the other group thinks and says, the group that listens is able to facilitate more discussion and potentially draw different conclusions.

Where are focus groups used?

Focus groups are used in traditional market research to gather target audience opinions and attitudes about certain products, services or concepts. A company may use a focus group to gather customer feedback on a new product or service before they decide to take the concept into development.

Why are focus groups bad?

People interviewed do not always express their true views. Of course, some people are less happy to express their political views than their opinion on a new product. But even in focus groups, the participants are not one hundred percent honest. There, too, they ensure that socially desirable decisions are made.

Why are focus groups better than interviews?

Advantages of Focus groups Focus groups are indeed the best way to exchange viewpoints and discuss disagreements between consumers. This dynamics will not be captured in a face-to-face interview. In addition focus groups may be less expensive than interviews, provided the analytical treatment remains light.

Why do we use focus group discussion?

In bridging research and policy, FGD can be useful in providing an insight into different opinions among different parties involved in the change process, thus enabling the process to be managed more smoothly. It is also a good method to employ prior to designing questionnaires.

When should focus groups be used?

Focus groups are appropriately used to explore feelings, perceptions and motivations, understand why consumers react to a product or advertising message in a certain way, provide guidance to a development process (e.g. advertising, packaging, product development), explore issues to form hypotheses when none exist.

What are the characteristics of a good FGD moderator?

This article from Quirks.com outlines the 7 most important qualities inherent any every great moderator.

  • Natural curiosity.
  • Ease in interacting with people.
  • Ability to remain impartial, open, and unbiased.
  • Flexibility.
  • Strong verbal skills.
  • Excited about the process of discovery.
  • Creating comfort and trust.

What should I ask in a focus group?

Here are 50+ example questions to ask when conducting a focus group:

  • Introductory Questions.
  • Competitor Questions.
  • Improvements & Dissatisfaction Questions.
  • Positive Aspects of the Product Questions.
  • Specific Feature Information Questions.
  • Overall Usage and Opinion Questions.
  • Probing Questions.
  • Closed-ended Questions.

How do you write a good focus question?

Steps to developing a research question:

  1. Choose an interesting general topic. Most professional researchers focus on topics they are genuinely interested in studying.
  2. Do some preliminary research on your general topic.
  3. Consider your audience.
  4. Start asking questions.
  5. Evaluate your question.
  6. Begin your research.

What are the three essential ground rules for conducting a focus group?

Because the session is often a one-time occurrence, it’s useful to have a few, short ground rules that sustain participation, yet do so with focus. Consider the following three ground rules: a) keep focused, b) maintain momentum and c) get closure on questions.

How do you create a successful focus group?

8 Top Tips for running a successful focus group:

  1. Ensure you have clear objectives.
  2. Recruit the right people for you.
  3. Pilot your focus group before the ‘real thing’
  4. Create a happy atmosphere.
  5. Keep control of the session.
  6. Avoid leading questions.
  7. Rope a colleague in to be your ‘assistant’ moderator.

How do you find focus groups?

Additional online paid focus group opportunities

  1. Craigslist – check “jobs” or “gigs” section.
  2. FindFocusGroups.com – a web-site with paid focus group listing.
  3. FocusGroups.org – web-site where you can find focus groups.
  4. GreenBook – a directory of research companies.

How do you do a virtual focus group?

5 steps to a successful online focus group outcome

  1. Schedule groups. Schedule to run on a day and time which suits you and your participants.
  2. Create discussion plans.
  3. Invite participants.
  4. Moderating or facilitating.
  5. Reports.

How do you use zoom?


  1. Open the Zoom mobile app. If you have not downloaded the Zoom mobile app yet, you can download it from the Google Play Store.
  2. Join a meeting using one of these methods:
  3. Enter the meeting ID number and your display name.
  4. Select if you would like to connect audio and/or video and tap Join Meeting.

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