What is the difference between agenda setting and framing?


There are two key concepts in the world of media studies that you should know about: agenda setting and framing.

Agenda setting refers to the idea that the media can determine which issues are discussed by the public.

Framing, on the other hand, goes a step further by not only determining what an audience should think about these issues but how to think about them.

In this blog post, we will explore the difference between agenda setting and framing in more detail.

What is the difference between agenda setting and framing?

Setting an agenda is a process that involves media efforts to decide on the issues (agenda) which are to be debated in the public realm. The agenda setting theory argues that the media has a tremendous influence on what people think about.

In other words, we pay attention to and think about the issues that the media puts on our radar.

For example, during election season, the media often focuses on which candidate is leading in the polls. This shapes our perception of who is winning and losing, regardless of the actual votes cast.

Framing is a step beyond agenda setting because it not only determines what the public should think about these issues, but how they can think about them.

In other words, it’s not just about what we think about, but also how we think about it.

For example, with regards to climate change, a study found that papers framed as ” environment” were more likely to emphasize human responsibility and Solutions to stop climate change than papers framed as ” science.”

This suggests that how an issue is framed can have a big impact on how people understand and react to it. Therefore, both agenda setting and framing are important processes that shape our understanding of the world around us.

What is agenda-setting and who sets the agenda?

Agenda setting is the process by which the public and media prioritize the stories that are considered to be significant.

The agenda is set by a variety of factors, including the current political climate, the strength of special interest groups, and the overall importance of the issue at hand.

In many cases, the agenda is set by a small group of people who have the power to influence public opinion.

This can be seen in the way that major news outlets often dictate what topics are considered to be important. However, it is also possible for the general public to have a significant impact on the agenda-setting process.

This is most likely to occur when an issue strikes a chord with a large number of people or when there is a major change in the political landscape.

In either case, agenda setting is a complex process that is often influenced by a variety of factors.

Is framing second level agenda-setting?

In many ways, framing and the second level of agenda setting are very similar. Both involve taking a complex issue and breaking it down into smaller, more manageable pieces.

However, there is one key difference between the two concepts. Framing refers to the way in which a message is presented, while the second level of agenda setting focuses on how people interpret that message.

This difference is significant because it highlights the fact that framing can be used to manipulate public opinion.

For example, by presenting a positive frame for a particular issue, politicians can make it appear more favorable than it might actually be.

In contrast, the second level of agenda setting simply explains how people make sense of the information they are given.

As such, it is not possible to use this concept to deliberately distort public opinion. Instead, it provides valuable insight into how people process information and form opinions on complex issues.

What are some examples of agenda setting?

Agenda setting theory posits that the media has a strong influence on the public agenda, meaning the issues that are deemed important by the general public.

This theory was first proposed by communication scholars Maxwell McCombs and Donald Shaw in their 1972 article “The Agenda-Setting Function of Mass Media”.

In their study, they found that the media had a significant impact on what topics the public considered important. The media does this by focusing on certain issues and downplaying others.

For example, during a political demonstration, the media may focus on the violence and property damage, rather than the reasons behind why the protest is taking place.

This can lead the public to believe that the demonstrators are violent thugs, rather than people with legitimate grievances. As a result, agenda setting theory suggests that the media has a great deal of power in shaping public opinion.

What is agenda-setting and framing in the media?

Agenda setting theory says that the mass media plays a crucial role in informing the public about what issues are important to them. This is done by choosing what stories to cover and how to frame them.

For example, a news station might choose to cover a story about a new law that will raise taxes.

The way they frame the story will determine whether the public sees it as good or bad. If they highlight how the new law will help improve schools and roads, then people are more likely to support it.

However, if they focus on how the new tax will hurt businesses and put people out of work, then people are more likely to oppose it. Either way, the media has a lot of power in shaping public opinion.

What are the levels of agenda setting?

The first level of agenda setting theory describes the importance transfer between different objects.

This means that the media can place importance on certain topics or issues and then the public will perceive these objects as being important.

The second level of agenda setting involves the process of different factors competing for attention.

This means that there are a variety of things vying for the public’s attention and the media will only select a few to focus on.

The levels of agenda setting are important to understand in order to appreciate how the media can influence the public’s opinion on various topics.

How many types of agenda setting are there?

There are three types of agenda setting: problem, solution, and process. Problem agenda setting focuses on the identification of a problem or need. Solution agenda setting entails proposing solutions to a problem or need.

Process agenda setting involves laying out the steps that need to be taken to implement a solution. Each type of agenda setting has its own unique benefits and challenges.

Problem agenda setting is essential for identifying issues that need to be addressed, but it can also be difficult to agree on a single problem to focus on.

Solution agenda setting can help to generate new ideas and spark creativity, but it can also be challenging to narrow down solutions to a manageable number.

Process agenda setting is critical for ensuring that solutions are implemented effectively, but it can be easy to get bogged down in details and lose sight of the big picture.

Ultimately, all three types of agenda setting are important and should be used in conjunction with each other to achieve the best results.

Which is an example of agenda setting?

The president is always going to be setting the agenda for the nation. Whatever Trump does is important and new information. The Iran Nuclear Agreement is very complicated, since Iran can retain their Nuclear Power.

This will have a big impact on the world and could lead to World War 3. So, the media focuses on this story a lot and it is an example of agenda setting.

Another example of agenda setting would be if there was a natural disaster in a certain area. The media would cover that story heavily because it is important and people want to know what is happening.

So, the media covers stories that are important and that people want to know about and this is called agenda setting.

What are the three types of agenda-setting?

While there are numerous theories surrounding agenda-setting, most experts agree that there are three main types: policy agenda-setting, media agenda-setting, and public/audience agenda-setting.

Policy agenda-setting occurs when government officials and policy makers identify a problem or issue and take steps to address it.

This can involve introducing legislation, launching awareness campaigns, or implementing policies and regulations. Media agenda-setting refers to the process by which the media covers certain topics and issues, and how this coverage can influence public opinion.

Public/audience agenda-setting happens when individuals identify a problem or issue that they feel is important and take steps to raise awareness or push for change.

This can be done through grassroots organizing, online petitioning, or protesting.

While all three types of agenda-setting are important, they each operate in different ways and can have different effects on society.

Understanding the different types of agenda-setting is essential for anyone who wants to be an effective agent of change.


Framing is the process of manipulating how an audience thinks about an issue. Agenda setting is when the media determines what issues the public should be discussing.

By understanding the difference between these two terms, marketers and communicators can more effectively frame their messages to create a desired reaction from audiences.

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