Who are the target market of cruises?


Who are the target market of cruises?

In very general terms, cruising attracts adults ranging in age from their 30s through to their 80s, and you will not find a ship full, exclusively, of 20 year olds.

Who is likely to be a cruise passenger?

According to statistics provided by the Cruise Lines International Association (CLIA) in 2004, and based on a study conducted in the United States and the United Kingdom, 97% of cruisers are 25 years or older, and with annual earnings over USD40,000+, in a segment that represents about 44% of the total US population.

What is cruise tourism product?

1. Product description. Cruise tourism involves an all-inclusive holiday on a cruise ship for at least 48 hours, whereby the ship calls at several ports or cities on a specific itinerary. It is a tourism product that offers and combines attractions, activities, access, accommodation, and amenities .

What types of people go on cruises?

What Kinds of People Go On a Cruise?

  • Global explorers. People who want to see the world go on cruises.
  • Relaxation seekers. Sometimes true relaxation can only come when we leave our daily lives behind.
  • Hopeless romantics.
  • Workaholics.
  • Social Butterflies.
  • The open-minded.

How many cruise passengers per year?

Number of global ocean cruise passengers 2009-2020 That year, the number of ocean cruise passengers worldwide reached approximately 5.8 million, dropping from a record high of nearly 30 million passengers in 2019.

Are cruises full of old people?

Cruises are very popular with the elderly British people. Elderly people travel all around the world on the latest and biggest cruise ships, filled with new technology and activities. Everything you need is in one place and you can visit loads of countries on one trip.

Is there an age limit on cruises?

Rules for cruising alone: Passengers must be 21 years old to travel on their own. Travelers under age 21 must share a cabin with a parent or guardian. Certain cruises require passengers 21–24 years old to be accompanied by someone 25 years or older.

Where is cruise tourism popular?

Cruise tourism is popular in the Caribbean, Mediterranean and Arctic amongst other destinations.

Do you meet people on cruises?

Cruises feature exciting onboard activities that let you meet new people and try out new experiences. Venture forth and take advantage of the full cruise experience. Who knows, you might just make a new friend for life. Here are 14 fun onboard activities for guests of all ages.

Do cruises make money?

Cruises do have tons of expenses; however, they still make a little profit per ticket that adds up quickly when they have a full ship. Each ticket sale goes toward most of the expenses, leaving a small profit behind per ticket, meaning onboard sales are where the cruise lines truly make a profit.

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